Are you ready for some……Dinosaurs?
Deadline is reporting what has been long expected, we will get another look at Jurassic World: Fallen Kingdom during Super Bowl LII on Sunday February 4th on NBC. Though according to the report, Fallen Kingdom will have not just one TV Spot during the big game, but “multiple” spots.
Universal, whose sister network NBC is airing the game this year, has continually had a footprint during Super Bowl, and this year they’re showcasing their June 22 summer sequel juggernaut Jurassic World: Fallen Kingdom as well as the Dwayne Johnson July 13 action pic Skyscraper from director Rawson Marshall Thurber.’
‘Deadline is informed that both Fallen Kingdom and Skyscraper will run multiple spots.’
In 2015, Jurassic World aired a 1 minute TV spot right before kickoff during Super Bowl XLIX. Check out that TV spot below.
TV Spots during this year’s Super Bowl are being purchased by advertisers for roughly $5 million per 30 seconds. Though since NBC is part of NBCUniversal it could be argued that the air time for the Fallen Kingdom spots are going to be at a bit of a “discount”.
It is our guess that while Jurassic World ran one 1 minute spot in 2015, Fallen Kingdom will likely air two 30 second spots sometime during the game. Since these are commercials for a major Summer blockbuster, look for both of these commerials to air during the first half of the game and not the second half. Super Bowl LII will have its opening kickoff at 6:30PM ET, but we recommend tuning in before that in case the first spot airs before kickoff.
Are you excited for the Jurassic World: Fallen Kingdom TV spots that will air during Super Bowl LII on February 4th? What do you hope they show in these new looks? Let us know in the comments below and on our forums!