Update: The products on display were mockups, and not fully representative of final items. While the art assets were real, they were not meant to be officially released. As such, we have removed the images at the request of NBCUniversal and TenFourCreative.
It’s time to eat some Fallen Kingdom chicken nuggets then brush your teeth with Fallen Kingdom oral hygiene products! We have our first look at the key art for Jurassic World Fallen Kingdom that will be seen on the multitude of tie-in products to be released alongside the movie. The art also reveals the anticipated return of fan favorites Blue and Rexy, while also revealing two other dinosaurs and the much discussed volcano!
Examining the two featured dinosaurs, Blue is looking pretty much the same as she did in Jurassic World but this time she appears to be somewhat less bulky. Although it is hard to see any changes to the Rex given what we have infront of us, we would assume there would be very little changes to her design that we saw in Jurassic World.
As you can see, the packaging for the sequel appears to be using ILM renders for the dinosaurs whereas the Jurassic World packaging had an illustrated version of the old Rex. What’s interesting is the choice of dinosaurs that are being used this time around. There will be two different types of packaging that we will see; one featuring the Rex and volcano, and the other being Blue with the jungle backdrop. It should also be noted that an adult and juvenile triceratops and pteranodon can be seen on some of the products but it is too early to tell if they will headline any products like Blue and Rex. Aside from the Rex and Blue who were obviously going to return for the sequel, the art seems to indicate that triceratops will also be featured in some capacity. The pteranodon that we see seems to very similar to what we saw during the marketing of Jurassic World, which could mean that it was an asset from the that movie rather than Fallen Kingdom just tacked onto the products for the new movie.
If you’ve been following along with the set pictures that we’ve been posting, you can once again see a broken down gyrosphere in the background of some of the art. The product art also reveal the erupting volcano which is all but officially confirmed to be a featured in the movie. We have speculated and provided evidence as to how it may play into the movie in several articles over the past few months. This is also not the first time we have seen volcanos or embers in Fallen Kingdom promotion with some of the earliest appearances being the character and dinosaur posters from the Licensing Expo earlier this year.
It should be noted that we have heard that the Lego line for Fallen Kingdom will be featuring the design with the volcano rather than the design with Blue against the jungle backdrop. It can be assumed that Mattel may also be doing the same. Stay tuned for more on that soon.
What do you think about the packaging for Fallen Kingdom and do you prefer this style over what we had gotten with more simple designs from Jurassic World?