Celebrate Christmas and the Holiday Season this year with a Jurassic World Happy Meal toy from McDonalds. This upcoming range of toys only offers one Jurassic World item, which is part of the McDonalds ‘Holiday Express’ fictional train lineup. Check out the picture below!
The Jurassic World Happy Meal toy is simple but cute, featuring a Tyrannosaurus Rex under Jurassic Park gates, atop a train car. It’s curious that the gates are clearly Jurassic Park, not world, and use the red font face, while the train car features a Jurassic World logo. With the disjointed branding, this perhaps remains the best way to hit two birds with one stone, and celebrate the legacy of the franchise under the new name.
Other Universal Pictures films join the Holiday Express such as Minions and The Secret Life of Pets – but it’s not just limited to Universal. My Little Pony, Transformers, Barbie and Hot Wheels also join the fun, making this one of the more cross branded Jurassic marketing outputs in recent times.
McDonald’s previously promoted Jurassic Park in 1993, with a series of collectors cups sporting much loved artwork based upon the iconic film. These cups today remain a sought after collector item, namely for how great the unique artwork really was. Check out the ‘dino size’ promotion below!
Perhaps this is a sign of things to come, and McDonald’s will offer a fully featured promotional lineup for Jurassic World Fallen Kingdom in June. While it was recently reported on Reddit that Dairy Queen would return to the Park in 2018, it’s very possible they’re one of many fast food retailers joining in on the dinosaur craze.
Will you be picking up the Happy Meal toy? Let us know in the comments below, and stay tuned for the latest news!