Let’s get this out of the way – we put rumor in the title so people don’t misconstrue the news, and believe Universal officially announced this. They have not. However, we can confidently say that the Jurassic World Fallen Kingdom trailer will hit the net sometime around Thanksgiving, this November. We’re not sure of the exact date, but Universal has put out the word to retail and license partners that the marketing campaign, including the trailer, will formally begin then.
This marketing schedule aligns with that put into action for 2015’s Jurassic World, with the first trailer hitting November 25th, 2014. Let’s have a rewatch, shall we?
As a longtime fan of the Jurassic Park franchise, that trailer didn’t elicit much of an emotional reaction for me. It felt disjointed, rushed, and altogether generic. However, Jurassic World went on to break records in the box office, so I suppose it spoke well to general audiences. With that in mind, I would still prefer something tonally and emotionally in line with the franchise I fell in love with.
A good example of a trailer that achieves the impact and feeling I speak of would be the first one released for Star Wars The Force Awakens:
Now that is a trailer. It’s pure Star Wars, it sets the tone of the film, and it doesn’t share too much. It didn’t rely on typical modern blockbuster trailer tropes, and embraced its own identity and past. If Jurassic World Fallen Kingdom can achieve something half as successful, we’re in for a treat.
So what do you want to see in new the trailer for the anticipated fifth Jurassic Park film? Ian Malcolm? New Dinosaurs? Animatronics? Volcanic eruptions? Let us know! All we’re truly hoping for is something reserved and subtle – often times, less is more.
As an aside, If you’re more of a ‘see trailers in front of movies’ type of person, you’ll want to see Star Wars The Last Jedi this December 15th – that should be your first chance to catch the Jurassic World sequels footage on the big screen.