‘Jurassic World: Dominion’ Featured in Winter Olympics Crossover Ad!
After what feels like 65 million years, the Jurassic World Dominion marketing campaign has officially kicked off in full swing. First making its debut on the TODAY Show, a new advert has roared its way online featuring Velociraptor Blue and a Tyrannosaurus rex alongside Alpine skier Mikaela Shiffrin.
Check it out here:
According to the NBCUniversal Press release ‘Shiffrin is one of three Team USA athletes who will appear in ads merging Winter Olympics competitors and the upcoming film, Jurassic World: Dominion. Snowboarder Shaun White and figure skater Nathan Chen will also each encounter dinosaurs created by the artists at Industrial Light & Magic.’
Shiffrin had the following to say: “We’ve all grown up being awe-struck by the incredible dinosaurs in the Jurassic World films, so to suddenly be able to step into the world of these films and interact with [raptor] Blue myself was exciting and unforgettable.”
“This is an extraordinary year for NBC Sports as we broadcast and stream the Winter Olympics and Super Bowl to audiences around the country this February,” said Jenny Storms, CMO of entertainment and sports for NBCUniversal. “This Haley’s comet of media events gives us an unprecedented opportunity to reach, engage and captivate consumers like never before. We are taking this to colossal levels by partnering with our friends at Universal on the biggest event in film this year, Jurassic World Dominion. The spots we have created with our Olympic athletes are jaw-dropping, innovative and thrilling.”
Per the NBC Universal press release, this campaign will continue throughout the Olympics with the other key dates being January 31st plus February 3rd & 4th:
Beginning at 8 p.m. ET on January 31, all three of the individual athletes’ individual [Jurassic World] spots will appear simultaneously in a “roadblock” across multiple platforms. This will be followed on February 3 by a primetime exclusive preview of the 2-minute spot featuring all three athletes and the campaign will culminate with the official premiere of the 2-minute spot during NBCU’s coverage of the Opening Ceremony on February 4.
According to the NBC Universal media event we reported on yesterday, this is all leading to a larger payoff that will occur during Super Bowl LVI on February 13th. While these unique Olympics adverts do not actually include footage from the film itself, it is expected to lead into more traditional film adverts during the NFLs ‘Big Game’ on February 13th.
Jurassic World Dominion is the 6th film in the Jurassic Park franchise, starring Laura Dern, Sam Neill, Bryce Dallas Howard, DeWanda Wise, Jeff Goldblum, Chris Pratt, BD Wong, Cambell Scott, Mamoudou Athie, and many, many more. Dominion will release exclusively in theaters on June 10th, 2022.
Are you excited to finally see the Jurassic World Dominion marketing kickoff? Let us know in the comments below and stay tuned for all the latest news!
