And the award goes to… Mattel!
The Mattel Jurassic World Dinosaur Action Figures were announced the winners of the ‘Action Figure of the Year’ award. Receiving accolades from toy retailers, media, TIA members and consumers, the award was presented Friday evening in New York at the Toy Industry Association’s Annual T.O.T.Y Awards gala.
— The Toy Association (@TheToyAssoc) February 16, 2019
Other nominees in the category included: DJ Bumblebee (Hasbro, Inc.), Pokémon 4.5” Battle Feature Figures (Wicked Cool Toys), Rise of the Teenage Mutant Ninja Turtles Deluxe Ninja Action Figure Assortment (Playmates Toys), Stikbot Monsters (Zing), Treasure X (Moose Toys), and WWE® Sound Slammers™ Figures (Mattel, Inc.).
Congratulations to the Jurassic team at Mattel for this well-deserved reward!
“”The ‘Jurassic World’ franchise has been inspiring generations of kids for 25 years and we are proud to partner with Universal to bring the world of dinosaurs to life in new ways,” said PJ Lewis, VP of Action Figures at Mattel. “It is an honor to be recognized by the Toy Industry Association for the Jurassic World Dinosaur action figure line at the Toy of the Year awards and we look forward to the continued excitement around the new line in 2019.”
The Jurassic World toy line continues into 2019 with the new ‘Dino Rivals’ theme, featuring over 40 new toys including 16 brand new species of dinosaurs. Be sure to check out our coverage of Mattel’s Jurassic World line at Toy Fair here, and stay tuned for everything Jurassic!