![\"91hzv5VAGFL._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/91hzv5VAGFL._SL1500_.jpg\")
![\"81TWFHSTaBL._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/81TWFHSTaBL._SL1500_.jpg\")
It seems Dr. Wu has cooked up come crazy and colorful new dinosaur in that lab. Thanks to JP Carnotaur on Twitter, we have pictures of the rest of the Hasbro ‘Dino Hybrid’ toys via Amazon! While all of these minus the ‘Pteramimus’ (likely a hybrid of a Pteranodon and Suchomimus) were revealed at Toy Fair 2016, it’s fun to see what the final product will actually look like.
\nTake a look at the gallery below:
\nPTERAMIMUS (Growler) – MSRP $14.99
\n ![\"91FzWghMwjL._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/91FzWghMwjL._SL1500_.jpg\")
![\"818izkFbTOL._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/818izkFbTOL._SL1500_.jpg\")
![\"91pTmLStjTL._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/91pTmLStjTL._SL1500_.jpg\")
![\"81tjMziq9AL._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/81tjMziq9AL._SL1500_.jpg\")
![\"91LRwwWSi5L._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/91LRwwWSi5L._SL1500_.jpg\")
![\"81uz7i-IbxL._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/81uz7i-IbxL._SL1500_.jpg\")
![\"91oHE18VP0L._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/91oHE18VP0L._SL1500_.jpg\")
![\"81asj2Kc-sL._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/81asj2Kc-sL._SL1500_.jpg\")
![\"916n6QT12lL._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/916n6QT12lL._SL1500_.jpg\")
![\"81hVqmmcWvL._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/81hVqmmcWvL._SL1500_.jpg\")
![\"91IVmbtQAbL._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/91IVmbtQAbL._SL1500_.jpg\")
![\"91HlES1vgdL._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/91HlES1vgdL._SL1500_.jpg\")
![\"91sJ7NghrtL._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/91sJ7NghrtL._SL1500_.jpg\")
![\"81HwiSJO7bL._SL1500_\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/81HwiSJO7bL._SL1500_.jpg\")
There a few toys missing which were present at Toy Fair 2016 – most notably the ‘Hybrid Rampage Indominus Rex’ – thought Entertainment Earth reports it will be released some time this month. The other absentees are a Carnoraptor Growler, and two different Indominus Rex Bash & Bite repaints. I really hope they Hybrid Rampage Indominus is released, it’s easily the best toy Hasbro has created for Jurassic World.
\n![\"Hybrid](\"http://jurassicoutpost.com/wp-content/uploads/2016/08/2016Indom.jpg\")
While I can’t say I’m a huge fan of the ‘Hybrid Armor’ toys, it’s interesting to see some new variations of play style. If only Hasbro released the toys with capture gear and 3.75″ humans alongside instead! However, the burden of creating better toys now lays in Mattels hands, who take over the license in late 2017. With that in mind, these may be some of the final, if not the final, Hasbro Jurassic Park toys created.
\nThe toys are expected to begin shipping to stores this Fall. Will you be picking up any of the 2016 Dino Hybrid items? Let us know in the comments below, and stay tuned for everything Jurassic!
\nThanks again to JP Carnotaur for the discovery!
\n","excerpt":"It seems Dr. Wu has cooked up come crazy and colorful new dinosaur in that lab. Thanks to JP Carnotaur on Twitter, we have pictures of the rest of the Hasbro ‘Dino Hybrid’ toys via Amazon! While all of these minus the ‘Pteramimus’ (likely a hybrid of a Pteranodon and Suchomimus) were revealed at Toy […]
\n","link":"https://controlroom.jurassicoutpost.com/new-jurassic-world-dino-hybrid-toys-hasbros-finale/","modified":"2016-08-01T20:32:04","featuredImage":{"node":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#f8f8f8","images":{"fallback":{"src":"/static/22874750806168cc335c0a18f48bfb8b/231aa/FallHybridsLoose.jpg","srcSet":"/static/22874750806168cc335c0a18f48bfb8b/12d7d/FallHybridsLoose.jpg 350w,\n/static/22874750806168cc335c0a18f48bfb8b/cbf46/FallHybridsLoose.jpg 700w,\n/static/22874750806168cc335c0a18f48bfb8b/231aa/FallHybridsLoose.jpg 1400w","sizes":"(min-width: 1400px) 1400px, 100vw"},"sources":[{"srcSet":"/static/22874750806168cc335c0a18f48bfb8b/a4795/FallHybridsLoose.webp 350w,\n/static/22874750806168cc335c0a18f48bfb8b/377b6/FallHybridsLoose.webp 700w,\n/static/22874750806168cc335c0a18f48bfb8b/793b4/FallHybridsLoose.webp 1400w","type":"image/webp","sizes":"(min-width: 1400px) 1400px, 100vw"}]},"width":1984,"height":992}}}}},"categories":{"nodes":[{"count":202,"description":null,"name":"Collectibles & Replicas","slug":"collectiblesandreplicas"},{"count":281,"description":null,"name":"Jurassic World","slug":"jurassicworld"},{"count":247,"description":null,"name":"Toys & Merchandise","slug":"toysandmerchandise"}]},"author":{"node":{"name":"Chris Pugh","url":null,"customAvatar":{"childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#181818","images":{"fallback":{"src":"/static/ac48c2f695fcffe182235c81fd3c3e0a/2f28c/144303586_10158790515540619_1259283681539624069_o.jpg","srcSet":"/static/ac48c2f695fcffe182235c81fd3c3e0a/2f28c/144303586_10158790515540619_1259283681539624069_o.jpg 40w,\n/static/ac48c2f695fcffe182235c81fd3c3e0a/499f6/144303586_10158790515540619_1259283681539624069_o.jpg 80w","sizes":"40px"},"sources":[{"srcSet":"/static/ac48c2f695fcffe182235c81fd3c3e0a/e73fe/144303586_10158790515540619_1259283681539624069_o.webp 40w,\n/static/ac48c2f695fcffe182235c81fd3c3e0a/61ca6/144303586_10158790515540619_1259283681539624069_o.webp 80w","type":"image/webp","sizes":"40px"}]},"width":40,"height":40}}}}}},{"databaseId":1596,"id":"cG9zdDoxNTk2","title":"Mondo closes San Diego Comic Con with exclusive Jurassic World poster","date":"2016-07-25T02:53:48","slug":"mondo-closes-san-diego-comic-con-exclusive-jurassic-world-poster","content":"It’s a fight to the death with the Indominus Rex and Mosasaurus! Mondo took Jurassic fans by surprise today when they announced that they would be selling a new, officially licensed Jurassic World poster exclusive to San Diego Comic Con. Artist Shan Jiang illustrated the aftermath of the climatic battle in this beautifully epic 24″ by 36″ screen printed poster, which was limited to 325 pieces.
\n![\"MondoSDCC2016\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/07/MondoSDCC2016.jpg\")
This piece was limited to sale on the show floor, and today was the final day of Comic Con 2016, so if you want one now’s the time to keep your eyes on places like eBay. As John Hammond would say.. “Spare no expense!” It’s certainly worth it in my opinion.
\nSome have pointed out that this utilizes the early Innovation Center design, which was first seen in leaked concept art. I personally find its usage artistically appealing: whether purposeful or not, the piece has a unique amalgamation of some of the very first and final imagery fans saw from film. Not to mention it just looks cool.
\n![\"Early](\"http://jurassicoutpost.com/wp-content/uploads/2016/07/Early-Jurassic-World-Concept-Art.jpg\")
While many fans have likely missed out, this is the perfect time to remind you to keep your eyes on Mondo in the future. They’ve had many limited run pieces of Jurassic Park art in the past, and are sure to have more in the future. Often times they’re announced in advance, and if that’s the case we’ll be sure to let readers know.
\nWill you be adding this print to your collection? Let us know in the comments below!
\n","excerpt":"It’s a fight to the death with the Indominus Rex and Mosasaurus! Mondo took Jurassic fans by surprise today when they announced that they would be selling a new, officially licensed Jurassic World poster exclusive to San Diego Comic Con. Artist Shan Jiang illustrated the aftermath of the climatic battle in this beautifully epic 24″ […]
\n","link":"https://controlroom.jurassicoutpost.com/mondo-closes-san-diego-comic-con-exclusive-jurassic-world-poster/","modified":"2016-07-25T02:53:48","featuredImage":{"node":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#080808","images":{"fallback":{"src":"/static/916113525d423c0ebb2a553099e161a0/abd9b/MondoSDCC2016-banner.jpg","srcSet":"/static/916113525d423c0ebb2a553099e161a0/5f208/MondoSDCC2016-banner.jpg 250w,\n/static/916113525d423c0ebb2a553099e161a0/50bc6/MondoSDCC2016-banner.jpg 500w,\n/static/916113525d423c0ebb2a553099e161a0/abd9b/MondoSDCC2016-banner.jpg 1000w","sizes":"(min-width: 1000px) 1000px, 100vw"},"sources":[{"srcSet":"/static/916113525d423c0ebb2a553099e161a0/e70f4/MondoSDCC2016-banner.webp 250w,\n/static/916113525d423c0ebb2a553099e161a0/151df/MondoSDCC2016-banner.webp 500w,\n/static/916113525d423c0ebb2a553099e161a0/8b520/MondoSDCC2016-banner.webp 1000w","type":"image/webp","sizes":"(min-width: 1000px) 1000px, 100vw"}]},"width":1984,"height":1136.832}}}}},"categories":{"nodes":[{"count":202,"description":null,"name":"Collectibles & Replicas","slug":"collectiblesandreplicas"},{"count":281,"description":null,"name":"Jurassic World","slug":"jurassicworld"},{"count":247,"description":null,"name":"Toys & Merchandise","slug":"toysandmerchandise"}]},"author":{"node":{"name":"Chris Pugh","url":null,"customAvatar":{"childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#181818","images":{"fallback":{"src":"/static/ac48c2f695fcffe182235c81fd3c3e0a/2f28c/144303586_10158790515540619_1259283681539624069_o.jpg","srcSet":"/static/ac48c2f695fcffe182235c81fd3c3e0a/2f28c/144303586_10158790515540619_1259283681539624069_o.jpg 40w,\n/static/ac48c2f695fcffe182235c81fd3c3e0a/499f6/144303586_10158790515540619_1259283681539624069_o.jpg 80w","sizes":"40px"},"sources":[{"srcSet":"/static/ac48c2f695fcffe182235c81fd3c3e0a/e73fe/144303586_10158790515540619_1259283681539624069_o.webp 40w,\n/static/ac48c2f695fcffe182235c81fd3c3e0a/61ca6/144303586_10158790515540619_1259283681539624069_o.webp 80w","type":"image/webp","sizes":"40px"}]},"width":40,"height":40}}}}}},{"databaseId":1546,"id":"cG9zdDoxNTQ2","title":"IDW to publish Jurassic World comics in 2017!","date":"2016-07-23T02:12:01","slug":"idw-publish-jurassic-world-comics-2017","content":"Universal Pictures may not have a panel at San Diego Comic Con 2016, but their licensing partners do and we just got a megaton: IDW Comics will produce and publish Jurassic World comics for 2017! Information is scarce, but Bleeding Cool has the details from the panel:
\n![\"IDW](\"http://jurassicoutpost.com/wp-content/uploads/2016/07/JWIDW2017.jpg\")
\n“[IDW] to return to Jurassic Park with Jurassic World comics (…) based on the recent remake movie, and scheduled for 2017.
\nIt’s too early to state creative teams. But not too early to state that there will be no feathers.”
Finally! It’s long overdue, but I’m thrilled to learn comics are inbound. The concept of the Jurassic franchise adopting an expanded canon is incredibly exciting, and I cannot wait to see how the story evolves. Here’s hoping hoping for some complex and nuanced stories coupled with kick-ass artwork.
\nThat said, it always bugs me when the Jurassic Park franchise brags about abandoning feathers. Not all Dinosaurs were feathered, but plenty were, and that’s not a bad thing. With the right art direction feathers on some new species to the franchise could look killer. Plus, adhering to modern science (with creative liberties) and depicting the dinosaurs as animals rather than monsters is a Jurassic Park staple.
\nBe sure to check back for updates on this, in case more information arises from the panel. Are you excited for some new Jurassic fiction to digest? Let us know in the comments below!
\nSource: Bleeding Cool
\n","excerpt":"Universal Pictures may not have a panel at San Diego Comic Con 2016, but their licensing partners do and we just got a megaton: IDW Comics will produce and publish Jurassic World comics for 2017! Information is scarce, but Bleeding Cool has the details from the panel: “[IDW] to return to Jurassic Park with Jurassic […]
\n","link":"https://controlroom.jurassicoutpost.com/idw-publish-jurassic-world-comics-2017/","modified":"2016-07-26T20:22:03","featuredImage":{"node":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#080808","images":{"fallback":{"src":"/static/a1960f1aa8f3719b8011ac49361e1325/4a49b/JWIDW2017.jpg","srcSet":"/static/a1960f1aa8f3719b8011ac49361e1325/b4dad/JWIDW2017.jpg 320w,\n/static/a1960f1aa8f3719b8011ac49361e1325/3440d/JWIDW2017.jpg 640w,\n/static/a1960f1aa8f3719b8011ac49361e1325/4a49b/JWIDW2017.jpg 1280w","sizes":"(min-width: 1280px) 1280px, 100vw"},"sources":[{"srcSet":"/static/a1960f1aa8f3719b8011ac49361e1325/c0bcc/JWIDW2017.webp 320w,\n/static/a1960f1aa8f3719b8011ac49361e1325/17574/JWIDW2017.webp 640w,\n/static/a1960f1aa8f3719b8011ac49361e1325/71d4d/JWIDW2017.webp 1280w","type":"image/webp","sizes":"(min-width: 1280px) 1280px, 100vw"}]},"width":1984,"height":1116}}}}},"categories":{"nodes":[{"count":146,"description":null,"name":"Fandom/Online","slug":"fandomonline"},{"count":302,"description":null,"name":"Jurassic Park","slug":"jurassicpark"},{"count":281,"description":null,"name":"Jurassic World","slug":"jurassicworld"},{"count":352,"description":null,"name":"Jurassic World Fallen Kingdom","slug":"jurassicworld2"},{"count":655,"description":null,"name":"News","slug":"news"},{"count":247,"description":null,"name":"Toys & Merchandise","slug":"toysandmerchandise"}]},"author":{"node":{"name":"Chris Pugh","url":null,"customAvatar":{"childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#181818","images":{"fallback":{"src":"/static/ac48c2f695fcffe182235c81fd3c3e0a/2f28c/144303586_10158790515540619_1259283681539624069_o.jpg","srcSet":"/static/ac48c2f695fcffe182235c81fd3c3e0a/2f28c/144303586_10158790515540619_1259283681539624069_o.jpg 40w,\n/static/ac48c2f695fcffe182235c81fd3c3e0a/499f6/144303586_10158790515540619_1259283681539624069_o.jpg 80w","sizes":"40px"},"sources":[{"srcSet":"/static/ac48c2f695fcffe182235c81fd3c3e0a/e73fe/144303586_10158790515540619_1259283681539624069_o.webp 40w,\n/static/ac48c2f695fcffe182235c81fd3c3e0a/61ca6/144303586_10158790515540619_1259283681539624069_o.webp 80w","type":"image/webp","sizes":"40px"}]},"width":40,"height":40}}}}}},{"databaseId":1463,"id":"cG9zdDoxNDYz","title":"Chronicle Collectibles unveil impressive Jurassic Park & World lineup at SDCC","date":"2016-07-21T01:09:24","slug":"chronicle-collectibles-unveil-impressive-jurassic-park-world-lineup-sdcc","content":"It’s taken 26 years, but we finally have a huge lineup of high end collectibles based around the Jurassic franchise coming out. Chronicle Collectibles has spared no expense bringing the franchise to life, and they’re showing it off in full force at San Diego Comic Con 2016. Start saving up and find a second job, because there is no way to pass any of this up!
\n![\"ChronBooth\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/07/ChronBooth.jpg\")
Thanks to Steven Ray Morris on Twitter, we have pictures of their booth! On display from old to new (with links to item pages for previously announced products included):
\nWow! We’re gonna need a bigger collecting display. Yes, you read that right – we’re finally getting an accurate Alan Grant figure. If you’re familiar with ‘Hot Toys’ then you know what to expect from the Owen and Alan figures – if not, hit google and prepare to be awed (and broke). Check out the 1:6th Alan Grant + Owen Grady, and more below!
\n![\"AlanOwenandOwen\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/07/AlanOwenandOwen.jpg\")
![\"Raptors\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/07/Raptors.jpg\")
![\"IMG_8602\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/07/IMG_8602-e1469061129465.jpg\")
Stay tuned, as we will add more details and pictures to this article as they become available!
\nBe sure to listen to our latest podcast below where we interview Paul Francis, the Co-Founder and Art Director at Chronicle Collectibles:
\n
Thanks again to Steven Ray Morris for the pictures!
\n","excerpt":"It’s taken 26 years, but we finally have a huge lineup of high end collectibles based around the Jurassic franchise coming out. Chronicle Collectibles has spared no expense bringing the franchise to life, and they’re showing it off in full force at San Diego Comic Con 2016. Start saving up and find a second job, […]
\n","link":"https://controlroom.jurassicoutpost.com/chronicle-collectibles-unveil-impressive-jurassic-park-world-lineup-sdcc/","modified":"2016-08-01T16:56:53","featuredImage":{"node":{"localFile":{"childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#080808","images":{"fallback":{"src":"/static/8cb68d18041dea42624f3b85987f7185/c07d5/AlanOwenandOwen.jpg","srcSet":"/static/8cb68d18041dea42624f3b85987f7185/eb152/AlanOwenandOwen.jpg 350w,\n/static/8cb68d18041dea42624f3b85987f7185/9398b/AlanOwenandOwen.jpg 700w,\n/static/8cb68d18041dea42624f3b85987f7185/c07d5/AlanOwenandOwen.jpg 1400w","sizes":"(min-width: 1400px) 1400px, 100vw"},"sources":[{"srcSet":"/static/8cb68d18041dea42624f3b85987f7185/bfc62/AlanOwenandOwen.webp 350w,\n/static/8cb68d18041dea42624f3b85987f7185/74bac/AlanOwenandOwen.webp 700w,\n/static/8cb68d18041dea42624f3b85987f7185/67855/AlanOwenandOwen.webp 1400w","type":"image/webp","sizes":"(min-width: 1400px) 1400px, 100vw"}]},"width":1984,"height":1322.1942857142858}}}}},"categories":{"nodes":[{"count":202,"description":null,"name":"Collectibles & Replicas","slug":"collectiblesandreplicas"},{"count":302,"description":null,"name":"Jurassic Park","slug":"jurassicpark"},{"count":281,"description":null,"name":"Jurassic World","slug":"jurassicworld"},{"count":655,"description":null,"name":"News","slug":"news"},{"count":66,"description":null,"name":"The Lost World","slug":"thelostworld"},{"count":247,"description":null,"name":"Toys & Merchandise","slug":"toysandmerchandise"}]},"author":{"node":{"name":"Chris Pugh","url":null,"customAvatar":{"childImageSharp":{"gatsbyImageData":{"layout":"fixed","backgroundColor":"#181818","images":{"fallback":{"src":"/static/ac48c2f695fcffe182235c81fd3c3e0a/2f28c/144303586_10158790515540619_1259283681539624069_o.jpg","srcSet":"/static/ac48c2f695fcffe182235c81fd3c3e0a/2f28c/144303586_10158790515540619_1259283681539624069_o.jpg 40w,\n/static/ac48c2f695fcffe182235c81fd3c3e0a/499f6/144303586_10158790515540619_1259283681539624069_o.jpg 80w","sizes":"40px"},"sources":[{"srcSet":"/static/ac48c2f695fcffe182235c81fd3c3e0a/e73fe/144303586_10158790515540619_1259283681539624069_o.webp 40w,\n/static/ac48c2f695fcffe182235c81fd3c3e0a/61ca6/144303586_10158790515540619_1259283681539624069_o.webp 80w","type":"image/webp","sizes":"40px"}]},"width":40,"height":40}}}}}},{"databaseId":1400,"id":"cG9zdDoxNDAw","title":"Breaking: Hasbro will lose the Jurassic Park license post 2017","date":"2016-07-18T18:44:11","slug":"wall-street-journal-hasbro-will-lose-jurassic-park-license-post-2017","content":"Extinction is merciless, and it’s coming for the dinosaurs once again. Earlier today, Hasbro has announced they were unable to secure new deal with Universal Pictures for the Jurassic Park license and 2017 will be its final year producing items for the brand. CNBC covered the latest investors call, and reported the following:
\n\nThe company, which makes a significant part of its revenue through licensed products, revealed that it would no longer handle “Jurassic Park” licensing after 2017 during its earnings conference call. Earlier, the company had posted quarterly profit and revenue that outpaced analyst estimates.
\n“We have had a many year relationship with Universal; we will no longer handle ‘Jurassic Park’ because they are unable to arrive at a mutually beneficial financial arrangement on that brand,” Brian Goldner, CEO of Hasbro, said during the call.
\n“Jurassic Park” was a headwind for the boys’ category in the latest quarter, and it would continue to have an impact into the third and fourth quarters, Goldner said.
![\"Hasbro](\"http://jurassicoutpost.com/wp-content/uploads/2016/07/Hasbro-Jurassic-Park.jpg\")
This is fairly depressing news. It’s no secret that Hasbro’s Jurassic World offerings were underwhelming, and a severe step down in quality compared to their past lineups. However, Hasbro has been the license holder since the original Jurassic Park (if you count them as Kenner due to their acquisition of the brand). I personally cannot think of another toy company out there capable of easily producing a toy line worthy of Jurassic Park’s action figure legacy.
\nWhile toy manufactures like NECA could do good things with the Jurassic brand for collectors, they would not create a line nearly as expansive as the past. This means removable dino-damage, vehicles, capture gear, and large, affordable electronic Tyrannosaurus Rex items are less certain going forward. Today’s news will mark a fairly large tonal shift for Jurassic toys, and it is likely the future lines will not be nearly as mainstream.
\nWhile Hasbro retains the Jurassic license up until the end of 2017, it is unclear if they will proceed with their plans of releasing toys. It is possible that both the 2016 ‘Dino Hybrids’ and 2017 ‘Raptor Squad’ line will see cancellations.
\nUpdate: Mattel is now in charge of the ‘Jurassic World’ license. Learn more!
\n
Thanks to Brad Jost of the Jurassic Park Podcast for the heads up!
\nSource: CNBC, Wall Street Journal
\n","excerpt":"Extinction is merciless, and it’s coming for the dinosaurs once again. Earlier today, Hasbro has announced they were unable to secure new deal with Universal Pictures for the Jurassic Park license and 2017 will be its final year producing items for the brand. CNBC covered the latest investors call, and reported the following: The company, […]
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\n![\"JPtwitterHeader\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/07/JPtwitterHeader.jpg\")
It’s no surprise then that Twitter is an important social media tool in the film industry. It is used to unify the online community with an official focal point, which can then be shared and networked beyond through hundreds of thousands of followers. As such, keeping a growing brand like Jurassic Park and World – which has numerous unofficial fan sites and social media accounts – unified for marketing synergy only makes sense. While Jurassic World did change its name, effecting marketing and branding, it is still the fourth film in Jurassic Park series.
\nUp until today, the social media accounts reflected that: on Twitter the account handle was @JurassicPark but the ‘account name’ and imagery was for Jurassic World. It reflected that the franchise was one, and helped bring fans of classic to the new, and fans of the new to the classic. However, now Universal Pictures has made the inexplicable decision to split the handles to @JurassicPark and @JurassicWorld, splintering their following.
\n![\"JurassicParkWorldTwitter\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/07/JurassicParkWorldTwitter.jpg\")
Ultimately, this move unnecessarily confuses and dilutes the brand by splitting its potential followers in two. What happens if those following @JurassicPark still want news for the next film, but don’t realize the other account exists? Or perhaps an inverse scenario, where fans of the newest film would be interested in news about happenings revolving around the classic trilogy – however, they aren’t following the other account as its existence isn’t necessitated by common sense nor current marketing trends. And if they both share the same news, why split the accounts in the first place?
\nJurassic World was the 4th highest grossing film of all time in the box office, making over $1.6 billion dollars worldwide. However, it only has 178,000 followers on Twitter – as opposed to Star Wars with 2.3million followers and Marvel with over 4 million. The Jurassic brands online presence does not nearly match its box office strength or recognition, and splitting the accounts will not help with its true potential in growth. Of course, to grow the social media accounts would require activity which also felt organic and genuine in tone; unmanufactured. As it stands now, they are neither.
\nIt can be frustrating to be a fan of the Jurassic franchise. While as fans we are not owed anything (an inflated sense of entitlement can often lead to unwarranted toxicity between the studio and fandom), it’s easy to see the potential the brand has to excel, yet there is a palpable lack of enthusiasm – or perhaps confidence – from the studio to hit those marks. Some of the most frequent non-toy and non-videogame questions we receive from other fans are ‘Will there be a Jurassic World artbook?’, ‘Where are the Jurassic Park and World comics’ and ‘Will there be new movie canon tie-in novels?’. The opportunity to expand the fiction (and brand strength by association) into new territory is ripe, and utilizing the momentum Jurassic World presented is essential. Yet it’s radio silence, and minimal visible output abroad.
\n![\"JPtwitterLogo\"](\"http://jurassicoutpost.com/wp-content/uploads/2016/07/JPtwitterLogo.png\")
However, it’s not all doom and gloom. Yes, the rant is over for the time being – lets talk the future, and what we can infer from the splitting of the accounts. First and foremost, ‘Jurassic Park’ is not dead. By giving @JurassicPark its own social media account it’s clear the classic trilogy will continue to see new merch and media going into the future – alongside the current Jurassic World film merch and media. With a slick new logo similiar to the current DVD offerings, which is quite different from the nostalgic original, it’s clear they’re utilizing brand imagery that is meant to operate with today’s trends.
\nAs for Jurassic World: those who didn’t believe the title and branding were here to stay should reconsider. When the accounts split, one had to start anew while another would keep the existing followers. The handle @JurassicWorld was given the existing 178k followers, meaning it will be the brand and marketing powerhouse moving forward, @JurassicPark the niche. So yes, while we do not yet know the name of the fifth Jurassic movie, it will certainly include ‘Jurassic World’ as opposed to ‘Park’ or something entirely new.
\nUltimately, it’s exciting to know that as we get closer to the release of the Jurassic World sequel, classic Jurassic Park will remain relevant. We’ve heard buzz that a toy line inspired by the classic Jurassic films could be targeting 2017 alongside ‘Raptor Squad’, and this seems to give it further legitimacy. While the splitting of the brands seems to be a convoluted misstep, it’s nice to see the Jurassic Park logo on social media once again.
\nAs always, sound off in the comments below and stay tuned for the latest news!
\n","excerpt":"Marketing can be a weird thing. Focus groups, key words, and target demographs are the typical forces that drive the decisions forward to making as big of a splash as possible. Our world today is ruled by social media: we want more stimulation faster, and if appropriate, in as an abbreviated format as possible. Because […]
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