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Velociraptor (Film Universe)
There are three distinct variations of Velociraptor which were cloned by InGen, not counting sexual dimorphism seen within each individual version. However, despite the surface level variations, each sub-species remains relatively similiar in terms of physical attributes. Each species is roughly 6 feet tall…

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Why has Universal Pictures splintered the Jurassic Park and World social media accounts?

Marketing can be a weird thing. Focus groups, key words, and target demographs are the typical forces that drive the decisions forward to making as big of a splash as possible. Our world today is ruled by social media: we want more stimulation faster, and if appropriate, in as an abbreviated format as possible. Because of this, platforms like Twitter thrive – the hyperfocus of a Tweet can capture attention with ease.


It’s no surprise then that Twitter is an important social media tool in the film industry. It is used to unify the online community with an official focal point, which can then be shared and networked beyond through hundreds of thousands of followers. As such, keeping a growing brand like Jurassic Park and World – which has numerous unofficial fan sites and social media accounts – unified for marketing synergy only makes sense. While Jurassic World did change its name, effecting marketing and branding, it is still the fourth film in Jurassic Park series.

Up until today, the social media accounts reflected that: on Twitter the account handle was @JurassicPark but the ‘account name’ and imagery was for Jurassic World. It reflected that the franchise was one, and helped bring fans of classic to the new, and fans of the new to the classic. However, now Universal Pictures has made the inexplicable decision to split the handles to @JurassicPark and @JurassicWorld, splintering their following.


Ultimately, this move unnecessarily confuses and dilutes the brand by splitting its potential followers in two. What happens if those following @JurassicPark still want news for the next film, but don’t realize the other account exists? Or perhaps an inverse scenario, where fans of the newest film would be interested in news about happenings revolving around the classic trilogy – however, they aren’t following the other account as its existence isn’t necessitated by common sense nor current marketing trends. And if they both share the same news, why split the accounts in the first place?

Jurassic World was the 4th highest grossing film of all time in the box office, making over $1.6 billion dollars worldwide. However, it only has 178,000 followers on Twitter – as opposed to Star Wars with 2.3million followers and Marvel with over 4 million. The Jurassic brands online presence does not nearly match its box office strength or recognition, and splitting the accounts will not help with its true potential in growth. Of course, to grow the social media accounts would require activity which also felt organic and genuine in tone; unmanufactured. As it stands now, they are neither.

It can be frustrating to be a fan of the Jurassic franchise. While as fans we are not owed anything (an inflated sense of entitlement can often lead to unwarranted toxicity between the studio and fandom), it’s easy to see the potential the brand has to excel, yet there is a palpable lack of enthusiasm – or perhaps confidence – from the studio to hit those marks. Some of the most frequent non-toy and non-videogame questions we receive from other fans are ‘Will there be a Jurassic World artbook?’, ‘Where are the Jurassic Park and World comics’ and ‘Will there be new movie canon tie-in novels?’. The opportunity to expand the fiction (and brand strength by association) into new territory is ripe, and utilizing the momentum Jurassic World presented is essential. Yet it’s radio silence, and minimal visible output abroad.


However, it’s not all doom and gloom. Yes, the rant is over for the time being – lets talk the future, and what we can infer from the splitting of the accounts. First and foremost, ‘Jurassic Park’ is not dead. By giving @JurassicPark its own social media account it’s clear the classic trilogy will continue to see new merch and media going into the future – alongside the current Jurassic World film merch and media. With a slick new logo similiar to the current DVD offerings, which is quite different from the nostalgic original, it’s clear they’re utilizing brand imagery that is meant to operate with today’s trends.

As for Jurassic World: those who didn’t believe the title and branding were here to stay should reconsider. When the accounts split, one had to start anew while another would keep the existing followers. The handle @JurassicWorld was given the existing 178k followers, meaning it will be the brand and marketing powerhouse moving forward, @JurassicPark the niche. So yes, while we do not yet know the name of the fifth Jurassic movie, it will certainly include ‘Jurassic World’ as opposed to ‘Park’ or something entirely new.

Ultimately, it’s exciting to know that as we get closer to the release of the Jurassic World sequel, classic Jurassic Park will remain relevant. We’ve heard buzz that a toy line inspired by the classic Jurassic films could be targeting 2017 alongside ‘Raptor Squad’, and this seems to give it further legitimacy. While the splitting of the brands seems to be a convoluted misstep, it’s nice to see the Jurassic Park logo on social media once again.

As always, sound off in the comments below and stay tuned for the latest news!


5 thoughts on “Why has Universal Pictures splintered the Jurassic Park and World social media accounts?

  1. Yeah that was quite strange but honestly it maybe because the difference between the Park trilogy and the World trilogy, I do see the mishap in them doing this. We will see why they did so soon possibly.

  2. Here’s to hoping that this new Jurassic Park Twitter handle will actually connect with fans and bring something new to the fans! It’s a strange choice, but maybe we’ll get some cool updates. Their social media accounts need to be more active.

  3. At the end of the day, as a fan of a property it is more fun to remain hopeful than to be put down by decisions that, ultimately, only their makers define the intention to. As it tends to be, we just have to wait and see.

  4. It’s been really confusing as a fan to see how JW was handled in licensing and marketing. For me I remain cautiously hopeful. I definitely don’t want to see us super-fans turn on Universal. I guess the original was such a triumph of marketing and licensing that the bar was set very high in a new age of social media. I for one expected the Jurassic Park Novel to hit stands again. This didn’t happen. We all expected an art book. Nothing. Let’s just hope that this twitter split means new recognition of the original trilogy as a brand and bigger better things to come for the JW series. *fingers crossed*

  5. see this is exactly where my beef is. i know i shouldnt really be annoyed by it, but i just cant help it. jurassic world IS jurassic park 4. as you mentioned, its the fourth film in the series, and it was simply titled jurassic world to fit with the name of the new park. the fact that the second book was titled the lost world didnt mean it was the first entry into a separate franchise. what irks me about this is that it seems like the media is almost TRYING to convince people that jurassic world is a spin off entry and not a true sequel. like its the first of a totally separate franchise. its literally like if they made a fifth aliens film and then titled it Alien Resurrection 2. thats literally exactly what they are doing. i mean isnt it just as easy to say ‘Jurassic Park 5’? it actually does cause confusion too. there are ALOT of people who really do think Jurassic World is a reboot/ remake and not jurassic park 4. there are also ALOT of people who think that the lost world and jurassic park 3 were written out of the canon completely and ‘never happened’. i liked being able to think of jurassic world as the fourth film. i hate that they are seemingly trying to undo that and make it the first film. it is completely backwards to me because anyone who watches the movie should easily be able to understand that the film is in fact a sequel. its pretty clear when watching it that it is a sequel. to me this is just another way of them trying to say ‘hey we decided after the fact that jurassic world is not a sequel, its the first film of an entirely new series’. i understand they wanted to make this film the first of a new trilogy, story wise, but that still doesnt change its status as really being jurassic park 4. its just following a new story arc. they have honestly caused ALOT of confusion with people with all of this. every single article i see coming out refers to the next movie as Jurassic World 2. no wonder people are confused.

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