‘Jurassic World: Dominion’ Marketing Campaign to begin with Winter Olympics tie-in on the TODAY Show!
NBCUniversal has just announced via press release their marketing plans for the upcoming Winter Olympics and Super Bowl XLVI, and within those plans is some big Jurassic World: Dominion news!
From the initial press preview:
“NBCU will involve all of its platforms for both the Olympics and Super Bowl build-up, including with Universal Studios a Jurassic World x Olympics promo launch on Jan. 21, five cross-company roadblocks, SUV and Chrisley Knows Best custom promotions and $40 million in local and affiliate support.”
Speaking further in the press release, representatives from NBCU shared:
“And if that wasn’t big enough, we’re going colossal and partnering with Universal Films to leverage our blockbuster movie franchise Jurassic World. These Olympians are about to face a challenge they never saw coming in a world they never imagined, more details are coming this Friday on the TODAY show.”
This is exciting news as it seems the marketing campaign for Jurassic World: Dominion is hatching tomorrow! To set expectations: this is not the trailer, but the beginning of a marketing campaign that could culminate with it. In a recent media event, NBCUniversal promised an even larger pay off for the Dominion marketing during the Super Bowl on February 13th:
“We will capitalize on the Halley’s Comet (visible from the Earth only once every 75 years) of media moments, because there is simply nothing bigger than having the two biggest media events together at NBC Sports: the Super Bowl and the Olympics on the same day and on the same network,” Jenny Storms, CMO, entertainment and sports, NBCUniversal, said during the presentation.”
Be sure and tune in to the TODAY Show tomorrow morning – January 21st, Jurassic fans — and hold on to your butts, because there is lots more to come! Stay tuned.
