The DNA of Jurassic Park

We spent a day at Frontier Developments in Cambridge and played Jurassic World: Evolution!

Book Now!


Featured Article

Velociraptor (Film Universe)
There are three distinct variations of Velociraptor which were cloned by InGen, not counting sexual dimorphism seen within each individual version. However, despite the surface level variations, each sub-species remains relatively similiar in terms of physical attributes. Each species is roughly 6 feet tall…

Read More

Jurassic World: Fallen Kingdom Spending $185 Million On Global Promo Campaign

Universal is sparing no expense when it comes to promoting Jurassic World: Fallen Kingdom, as it is spending roughly $185 million on global promotion according to a report from Deadline.

Spanning items from Jeep Wranglers to bandages, Fallen Kingdom continues the brand’s tradition with a $185M global promo campaign in media value. That’s double the size of the previous partner program for the release of Jurassic World three years ago, and it outstrips recent summer promo campaigns like Disney’s Avengers: Infinity War ($150M+) and last year’s Spider-Man: Homecoming ($140M) and Guardians of the Galaxy: Vol. 2 ($80M). Overall, nine different partners will be running TV spots, which will remain in play well past Fallen Kingdom‘s opening day. In total, consumers around the globe will be exposed to 1.3 billion Fallen Kingdom packages in the marketplace, and 1.5M displays.

Everywhere you turn you can see Jurassic World being packaged and slapped on lunch boxes and now Universal is selling it. The tie-ins and promotion really got going on Super Bowl Sunday. The Colin Trevorrow directed Jeff Goldblum/Jeep commercial where he is being chased by a T-Rex that aired during the game had 39.7 million views in its first 24 hours online. You can watch the Jeep Wrangler commercial below:

Among the other sponsors Universal is working with and creating merchandise for includes Dr. Pepper (with four collectible cans), Doritos, Skittles, Juicy Fruit, Ferrero, Kellogg’s and Dairy Queen among others. Internationally you can expect to see Fallen Kingdom on products from CPW, Hershey, BP and at McDonalds in Latin America.

Even when it comes to promoting the film in markets with the stars of the film there is no holding back. On Wednesday, a life sized T-Rex was spotted being transported down the Thames River in London before being set up for photos and interviews with Colin Trevorrow, J.A. Bayona, Bryce Dallas Howard, Jeff Goldblum and Chris Pratt. Take a look at the video below:

It should come as no surprise that Universal is all in with the Jurassic franchise, because in terms of average worldwide gross per film, it is their biggest franchise by far. Having already grossed north of $3.6 billion worldwide through four films, the fifth film is expected to take another massive bite out of the box office. While no one expects Fallen Kingdom to match the huge domestic opening weekend of Jurassic World in 2015 at $208.8 million, it is expected to have a very big opening and one of the biggest of 2018. Official tracking numbers have not been released yet, but early projections from Box Office Pro expect an opening weekend of around $130-150 million. We will get a better idea of it’s domestic opening weekend possibilities in the coming weeks, so stay tuned for updates.

What are your thoughts on Universal spending roughly $185 million on global promotion for Jurassic World: Fallen Kingdom? Do you think it will pay off in the end for the film and studio? Let us know your thoughts in the comments below and on our forums.

Source: Deadline


17 thoughts on “Jurassic World: Fallen Kingdom Spending $185 Million On Global Promo Campaign

  1. I don’t get it.

    I know that the marketing machine for Jurassic Park was huge. But considering that this movie is going to make obscene amounts of money regardless of the marketing, why sink money into advertising deals on things like Skittles and Juicy Fruit?

    1. It’s any little thing that gets people to notice. For example, last month, I bought some pineapples and they had the Avengers logo on them to promote for Infinity War.

  2. “Before you even knew what you had you patented it and packaged it and slapped it on a plastic lunchbox, and now you’re selling it, you want to sell it.

    1. Darn it! The article beat me to it.

      Josh Evvaaaaaaaaans! *shakes fist in the air*

      For reals though, good reference usage. I am humble enough to appreciate when someone does it.

      1. I truly have doubts that this sequel will not do as well as JW did. JW came at a great time. It had been 14 years since the last instalment and and a new generation of younglings would want to see what the fuss was all about, not only that but the older generations who remembered what the original film did in ’93 wanted to see what a Jurassic Park film in 2015 could look like… Many were disappointed.
        This film will not have such behind it and therefore I suspect it will not do as well.

        1. I question the “many were disappointed” part. Considering the after view ratings from fans, the overall consensus was positive.

          1. Its average was positive. Although it made more money (not accounting for inflation) than the original JP, it was overwhelming less well received. Check Rotten Tomatoes, IMDB and Metacritic and compare critics and audiences scores for the two films. JW leans more towards average quality; good but nothing special. That’s the verdict of world audiences.

  3. It’s sad to see that more money goes toward marketing than the film itself. Good movies don’t really need advertising. Especially in this time and age where news spreads like wildfire through the Net.

    1. Wanted to comment on the JW popularity bit more but,the reply button was not showing. So I will continue here. Never expected JW to be on par with JP. Expected it to be superior to the previous films. It did. Besides JP has had several releases over the years. Compared its original run, JW made more money.

  4. This movie is going to to do really well. It is a movie the families can go see together. People of all ages can enjoy. It looks like a super fun and scary summer movie with amazing effects. Marketing is everywhere now and a person will be hard pressed to avoid knowing about the movie before the release. And I think that the general opinion of this movie is that people want to see it.

Leave a Reply

Your email address will not be published. Required fields are marked *

More Episodes


What is your favourite Jurassic Park video game?

View Results

Loading ... Loading ...

LEGO T. rex Tracker